Sports exemplifies how various stakeholder groups are directly impacted by the corporate culture (strategy, team spirit), the individual performance (skills and behavior) and the wider corporate context (leadership, legal framework, CSR, media) to reach the organisational business goals (win the game).

  • Sports transcends cultures, nations and beliefs and connect people, based on a common set of values.
  • Sports triggers emotions and has the power to move masses in a short period of time, facilitating opinion build-ing and imitation.
  • Sports shows in real time challenges in the value creation chain.The 2nd World Summit on Ethics and Leadership in Sports (WSELS) aims to de ne the role of sports in solving societal problems and to celebrate best practice examples of ethical sportsmanship. The summit will elaborate on what business and politics can learn from sports, showcase leadership and teambuilding learnings in the sports arena and assess and address current opportunities and challenges in sports ethics.

The 2nd World Summit on Ethics and Leadership in Sports (WSELS) aims to define the role of sports in solving societal problems and to celebrate best practice examples of ethical sportsmanship.

The summit will elaborate on what business and politics can learn from sports, showcase leadership and teambuilding learnings in the sports arena and assess and address current opportunities and challenges in sports ethics.

This multi-stakeholder summit will feature a mix of keynote addresses and discussions as well as breakout sessions to enrich participants’ overall knowledge and experience and propose a substantial agenda for action. The World Summit on Ethics and Leadersip in Sports is an initiative of The World Forum for Ethics in Business, a registered public interest foundation with the aim to pursue and establish the indispensable ethical foundations of business in a globalised world.

The World Forum for Ethics in Business is organising this summit in cooperation with:

  • International Association for Human Values
  • Marti Communications
  • TLEX Ltd., Switzerland

The summit will be held at the FIFA headquarters in Zurich.

About the organiser



The World Forum for Ethics in Business brings together leaders from all sectors of society to dialogue on new leadership styles that support inclusive and sustainable development and ensure pro tability for businesses.

Over the course of 13 years, conferences were already held in Belgium, Germany, Switzerland, United Kingdom, Russia, Poland, Netherlands, India, Singapore, Argentina, Slovenia and Nepal.

The World Forum for Ethics and Business is a registered public interest foundation (“fondation d’utilité publique” – N° 822.216.342) based in Belgium. The mandate of the Forum includes all manners of pursuing and establishing the indispensable ethical foundations of business in a globalised world. The WFEB governance as well as board of directors can be found here.

Online Curriculum on Ethical Leadership

A global taskforce of experts came together in 2013 to work and put together this curriculum which would be made available free to the entire world. Designed in easy self-study modules, this curriculum aims to empower leaders with wisdom and tools to strengthen their responses while facing ethical dilemmas and measure their ethical score. This e-curriculum features videos, success stories of inspiring ethical leaders, case studies and as- sessments. This is currently being developed in partnership with Educomp and the World Bank Group.

Ambassador of Ethics

With this program, individuals can sign up with WFEB and do small interventions in their community to take up this advocacy for ethics, good governance and sustainability.


WFEB launched a monthly newsletter which showcases practice in ethics to leaders around the world. It gives out information about ethical leadership tools and innovations and helps to expand the network of ethics ambassadors.

Open Contracting

The World Bank Group has been working with WFEB during the past few years as a strategic partner to bring together diverse stakeholders from the government, private sector, NGO, media and others to form coalitions to make contracts open, transparent and easily understood.

“Development is a process of trial and error which is inherently context speci c. Structured platforms in which stakeholders interact and discover solutions to problems are the best way for the public and private sectors to learn from each other, build trust and understanding, and set and support reform priorities that work for them. Promoting “voice” and self-discovery through collaborative governance initiatives offers an effective means of increasing the reform space and thus raising the prospects for a sustainable path to economic development and poverty reduction.”

– Mr. Benjamin Herzberg, Program Lead, Private Sector Engagement for Good Governance World Bank Group

Oath of Ethics

The intention to do good begins with me. With this thought, the oath of ethics program was designed to en-courage students and leaders from around the world to go to our website and take this oath.



World Youth Forum: A New Dimension to Leadership

An initiative of the World Forum for Ethics in Business, the World Youth Forum is part of the International Busi- ness and Leadership Symposium, an annual event which brings together prominent leaders in business, politics, religion and academia to consider ways and means of strengthening human values and ethics in business, and highlight new leadership styles that are pro table, yet sustainable.

The conference not only challenges the leaders of today, it also provides a rare opportunity for young profes- sionals from around the world to articulate their vision for a sustainable future. Acknowledging the pivotal
role of education, the WFEB created the World Youth Forum (WYF) in 2007. The WYF is an open platform for youth (aged 18 to 30) to voice their message to the world’s top decision makers in today’s global economic and political environment and to the world community at large. More than 330 young leaders from 35 countries have participated in this unique leadership program, which helps youth to develop and strengthen the skills and capacities for strong leadership in the world. It also provides opportunities to learn through interactive sessions with top business and successful political leaders. WYF participants present “A Call of Youth” at the Conference on Ethics in Business. The World Youth Forum also awards outstanding individuals with the World Youth Award.

THE WFEB Partnership Program

The Partnership Program of the WFEB seeks to expand the reach and depth of the worldwide symposia by inviting organisations for a structural partnership with the aim of fostering human values and ethics in business, politics and in life. Partners are encouraged and supported in their own endeavors in this regard, but also become part of an active forum that aims to implement human values and ethics in business on a global scale.

The main benefit for WFEB partners is in the first place the opportunity to give visibility to their commitment to ethics and human values in business through international high-level forums of leaders from all sectors of society. The Partnership Program also provides the partners with the opportunity to help setting the agenda and in u- fience important developments in the eld of corporate culture, ethics and values. Main partners can contribute to the design of the conference and to the nomination of speakers.

Be the change you want to see in the World

The Ethics in Business Award is an annual prize conferred by the World Forum for Ethics in Business to honor individuals and companies that have demonstrated the importance of human values and ethics in life and in the business arena. The Award was instituted in 2006, and is presented at the annual International Leadership Symposium organised by the World Forum for Ethics in Business. Over the past years 18 Ethics in Business Awards were presented.


with speakers & moderators

08.15 – 08.45: Registration

08.45 – 08.55: Welcome Address

Mr. Gianni Infantino, President of FIFA


Before being elected FIFA President, Gianni Infantino was the UEFA General Secretary since October 2009, having joined the organisation in 2000. He led a team of over 400 staff which has helped further strengthen both national team and club football in Europe and UEFA’s role as a respected and credible international governing body.

At the helm of UEFA’s administration and together with the Executive Committee, he has intensified UEFA’s work to provide a democratic and sustainable environment for European football. This has been achieved through initiatives such as Financial Fair Play, improved commercial support and an increased role in the decision-making process for Member Associations of all sizes, and the development of UEFA’s competitions at every level of the game – including the exponential growth of the UEFA Champions League and the expansion of the UEFA European Football Championships.

Gianni led the fight against social ills and threats to the integrity of football in Europe, including all forms of racism and discrimination, violence and hooliganism, and match-fixing.

08.55 – 09.25: Opening Address

Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business


Given the immense importance sports have gained in today’s society, a focus on true sportsmanship and the discussion on ethics in sports have become more relevant than ever.

Rajita is a humanitarian, an educationist, a writer, a leadership guide and a global leader. She is the President of the World Forum for Ethics in Business and a Board member in a number of non-governmental organizations at a national and international level.

She helps organizations globally to achieve excellence in governance, finance & administration. She is committed to create global advocacy to inspire individuals and corporations to embrace an ethical way of life. She has been instrumental in leading a number of action-oriented initiatives towards this goal.

Apart from global responsibility of WFEB, her key current projects include the launch of the prestigious Sri Sri University in India, global design & roll out of TLEX & overseeing the administration of over 100 educational institutions. Her expertise lies in leading large, multicultural, multi country, diverse teams to unleash their full potential and fulfil their vision.

She travels the world addressing various international fora to advocate the message of excellence, ethics and human values. Before committing her life to society 3 years ago, Rajita was a banker for 18 years with Citi. She held many international leadership positions in her career, last of which was Asia Pacific Head for Customer Advocacy & Training for the Retail Assets Business. Considered an expert in her field, she designed 85 management exercises and learning tools released in a book Focus Forward.

She has won 17 awards for professional excellence in her field and has clocked over 1 million man-hours in training and development of over 100,000 participants.

Mr. Ryszard Czarnecki, Vice President of the European Parliament


Sport is something, more than business. It’s a “Fabric of Dream”, it’s a hope to improve the fate of millions of poor people, but also the nations, which didn’t win a lottery in the history. Athletes have often greater acceptance and authority, then us, the politicians- especially sport must be “clean”, without any dope and without the machinations of the unfair industry “bookmakers”.

Ryszard Czarnecki – Polish politician, Vice-President of the European Parliament responsible for Eastern Policy and the Eastern Partnership.

Born in the UK, graduate from University of Wroclaw, where he received master degree in history. Former Minister of the European Affairs, Minister without Portfolio and former Deputy Minister of Culture and Arts.  Since 2004 he is a member of the European Parliament. Vice-President of the Euronest Parliamentary Assembly, as well as interparliamentary forum with national parliaments of Ukraine, Moldova, Belarus, Armenia, Azerbaijan and Georgia. Coordinator in Committee on Budget Control (CONT), member of the Foreign Affairs (AFET) committee in the EP and the Delegation EU – Ukraine.

In addition, Vice-President Ryszard Czarnecki is a member of the Delegation DCAS to the EU – Kazakhstan, EU – Kyrgyzstan, the EU – Uzbekistan and the EU – Tajikistan and the Commission to corporations of parliamentary relations between Turkmenistan and Mongolia. He was awarded high state awards by Ukraine, Georgia and Armenia. He holds a Doctor Honoris Causa of the University in Erevan. Author of 6 books.

09.25 – 10.35: Inaugural Panel

Mr. Wilfried Lemke, Special Adviser to the United Nations Secretary-General on Sport for Development and Peace

Prof. Richard McLaren, WADA Investigation Team Member, Member of the International Court of Arbitration for Sport


A world-renowned expert in sports ethics, reputation and dispute resolution, Professor Richard McLaren will be touching on the global state of sports today. His presentation will focus on the politics and the corruption that permeate international sports and he will suggest solutions to level the playing field.

Richard McLaren is Senior Professor of Law, at the University of Western Ontario where he teaches in the areas Alternative Dispute Resolution, Contracts, Banking, Commercial Law, Secured Financing, Real Property Financing, Debtor-Creditor Rights, Sports Law, Bankruptcy and Insolvency and Business Law.  He has published in a wide range of areas, including dispute resolution and bankruptcy. He is also Counsel to McKenzie Lake Lawyers LLP and has extensive practical experience as a commercial lawyer and a labour and commercial arbitrator and mediator.

McLaren is involved in the adjudication of sports-related disputes at both the amateur and professional level. As a member and Arbitrator of the Court of Arbitration of Sport (CAS), he has arbitrated key sport cases throughout the world. As an Ad Hoc Panel Member of CAS, he has participated in five Olympic Games during which he resolved disputes pertaining to anti-doping, athlete eligibility and intellectual property rights. He is a Member of the Anti-Doping Panel for the International Cricket Council and In 2011 he was appointed the President of the Basketball Arbitration Tribunal based in Geneva Switzerland and associated with FIBA.

McLaren was the founder of the ADRsportRed pilot dispute resolution program which later evolved into the Sports Dispute Resolution Centre for Canada where he drafted the Code of Arbitration and served as its Co-Chief Arbitrator for the inaugural three years until 2006.

He has served with distinction as an arbitrator for the National Hockey League salary arbitrations and Player/Agent disputes for the NHL Players’ Association. He was appointed Chairman of the Independent International Commission of Inquiry on Doping Control to investigate allegations against certain American track and field athletes (Report July 2001