Sports exemplifies how various stakeholder groups are directly impacted by the corporate culture (strategy, team spirit), the individual performance (skills and behavior) and the wider corporate context (leadership, legal framework, CSR, media) to reach the organisational business goals (win the game).

  • Sports transcends cultures, nations and beliefs and connect people, based on a common set of values.
  • Sports triggers emotions and has the power to move masses in a short period of time, facilitating opinion build-ing and imitation.
  • Sports shows in real time challenges in the value creation chain.The 2nd World Summit on Ethics and Leadership in Sports (WSELS) aims to de ne the role of sports in solving societal problems and to celebrate best practice examples of ethical sportsmanship. The summit will elaborate on what business and politics can learn from sports, showcase leadership and teambuilding learnings in the sports arena and assess and address current opportunities and challenges in sports ethics.

The 2nd World Summit on Ethics and Leadership in Sports (WSELS) aims to define the role of sports in solving societal problems and to celebrate best practice examples of ethical sportsmanship.

The summit will elaborate on what business and politics can learn from sports, showcase leadership and teambuilding learnings in the sports arena and assess and address current opportunities and challenges in sports ethics.

This multi-stakeholder summit will feature a mix of keynote addresses and discussions as well as breakout sessions to enrich participants’ overall knowledge and experience and propose a substantial agenda for action. The World Summit on Ethics and Leadersip in Sports is an initiative of The World Forum for Ethics in Business, a registered public interest foundation with the aim to pursue and establish the indispensable ethical foundations of business in a globalised world.

The World Forum for Ethics in Business is organising this summit in cooperation with:

  • International Association for Human Values
  • Marti Communications
  • TLEX Ltd., Switzerland

The summit will be held at the FIFA headquarters in Zurich.

About the organiser

ADVOCACY AND ACTION

THE WORLD FORUM FOR ETHICS IN BUSINESS

The World Forum for Ethics in Business brings together leaders from all sectors of society to dialogue on new leadership styles that support inclusive and sustainable development and ensure pro tability for businesses.

Over the course of 13 years, conferences were already held in Belgium, Germany, Switzerland, United Kingdom, Russia, Poland, Netherlands, India, Singapore, Argentina, Slovenia and Nepal.

The World Forum for Ethics and Business is a registered public interest foundation (“fondation d’utilité publique” – N° 822.216.342) based in Belgium. The mandate of the Forum includes all manners of pursuing and establishing the indispensable ethical foundations of business in a globalised world. The WFEB governance as well as board of directors can be found here.

Online Curriculum on Ethical Leadership

A global taskforce of experts came together in 2013 to work and put together this curriculum which would be made available free to the entire world. Designed in easy self-study modules, this curriculum aims to empower leaders with wisdom and tools to strengthen their responses while facing ethical dilemmas and measure their ethical score. This e-curriculum features videos, success stories of inspiring ethical leaders, case studies and as- sessments. This is currently being developed in partnership with Educomp and the World Bank Group.

Ambassador of Ethics

With this program, individuals can sign up with WFEB and do small interventions in their community to take up this advocacy for ethics, good governance and sustainability.

Newsletter

WFEB launched a monthly newsletter which showcases practice in ethics to leaders around the world. It gives out information about ethical leadership tools and innovations and helps to expand the network of ethics ambassadors.

Open Contracting

The World Bank Group has been working with WFEB during the past few years as a strategic partner to bring together diverse stakeholders from the government, private sector, NGO, media and others to form coalitions to make contracts open, transparent and easily understood.

“Development is a process of trial and error which is inherently context speci c. Structured platforms in which stakeholders interact and discover solutions to problems are the best way for the public and private sectors to learn from each other, build trust and understanding, and set and support reform priorities that work for them. Promoting “voice” and self-discovery through collaborative governance initiatives offers an effective means of increasing the reform space and thus raising the prospects for a sustainable path to economic development and poverty reduction.”

– Mr. Benjamin Herzberg, Program Lead, Private Sector Engagement for Good Governance World Bank Group

Oath of Ethics

The intention to do good begins with me. With this thought, the oath of ethics program was designed to en-courage students and leaders from around the world to go to our website and take this oath.

EDUCATION IS KEY

THE WORLD YOUTH FORUM

World Youth Forum: A New Dimension to Leadership

An initiative of the World Forum for Ethics in Business, the World Youth Forum is part of the International Busi- ness and Leadership Symposium, an annual event which brings together prominent leaders in business, politics, religion and academia to consider ways and means of strengthening human values and ethics in business, and highlight new leadership styles that are pro table, yet sustainable.

The conference not only challenges the leaders of today, it also provides a rare opportunity for young profes- sionals from around the world to articulate their vision for a sustainable future. Acknowledging the pivotal
role of education, the WFEB created the World Youth Forum (WYF) in 2007. The WYF is an open platform for youth (aged 18 to 30) to voice their message to the world’s top decision makers in today’s global economic and political environment and to the world community at large. More than 330 young leaders from 35 countries have participated in this unique leadership program, which helps youth to develop and strengthen the skills and capacities for strong leadership in the world. It also provides opportunities to learn through interactive sessions with top business and successful political leaders. WYF participants present “A Call of Youth” at the Conference on Ethics in Business. The World Youth Forum also awards outstanding individuals with the World Youth Award.

THE WFEB Partnership Program

The Partnership Program of the WFEB seeks to expand the reach and depth of the worldwide symposia by inviting organisations for a structural partnership with the aim of fostering human values and ethics in business, politics and in life. Partners are encouraged and supported in their own endeavors in this regard, but also become part of an active forum that aims to implement human values and ethics in business on a global scale.

The main benefit for WFEB partners is in the first place the opportunity to give visibility to their commitment to ethics and human values in business through international high-level forums of leaders from all sectors of society. The Partnership Program also provides the partners with the opportunity to help setting the agenda and in u- fience important developments in the eld of corporate culture, ethics and values. Main partners can contribute to the design of the conference and to the nomination of speakers.

Be the change you want to see in the World

The Ethics in Business Award is an annual prize conferred by the World Forum for Ethics in Business to honor individuals and companies that have demonstrated the importance of human values and ethics in life and in the business arena. The Award was instituted in 2006, and is presented at the annual International Leadership Symposium organised by the World Forum for Ethics in Business. Over the past years 18 Ethics in Business Awards were presented.

Program

with speakers & moderators

08.15 – 08.45: Registration

08.45 – 08.55: Welcome Address

Mr. Gianni Infantino, President of FIFA

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Before being elected FIFA President, Gianni Infantino was the UEFA General Secretary since October 2009, having joined the organisation in 2000. He led a team of over 400 staff which has helped further strengthen both national team and club football in Europe and UEFA’s role as a respected and credible international governing body.

At the helm of UEFA’s administration and together with the Executive Committee, he has intensified UEFA’s work to provide a democratic and sustainable environment for European football. This has been achieved through initiatives such as Financial Fair Play, improved commercial support and an increased role in the decision-making process for Member Associations of all sizes, and the development of UEFA’s competitions at every level of the game – including the exponential growth of the UEFA Champions League and the expansion of the UEFA European Football Championships.

Gianni led the fight against social ills and threats to the integrity of football in Europe, including all forms of racism and discrimination, violence and hooliganism, and match-fixing.

08.55 – 09.25: Opening Address

Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business

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Given the immense importance sports have gained in today’s society, a focus on true sportsmanship and the discussion on ethics in sports have become more relevant than ever.

Rajita is a humanitarian, an educationist, a writer, a leadership guide and a global leader. She is the President of the World Forum for Ethics in Business and a Board member in a number of non-governmental organizations at a national and international level.

She helps organizations globally to achieve excellence in governance, finance & administration. She is committed to create global advocacy to inspire individuals and corporations to embrace an ethical way of life. She has been instrumental in leading a number of action-oriented initiatives towards this goal.

Apart from global responsibility of WFEB, her key current projects include the launch of the prestigious Sri Sri University in India, global design & roll out of TLEX & overseeing the administration of over 100 educational institutions. Her expertise lies in leading large, multicultural, multi country, diverse teams to unleash their full potential and fulfil their vision.

She travels the world addressing various international fora to advocate the message of excellence, ethics and human values. Before committing her life to society 3 years ago, Rajita was a banker for 18 years with Citi. She held many international leadership positions in her career, last of which was Asia Pacific Head for Customer Advocacy & Training for the Retail Assets Business. Considered an expert in her field, she designed 85 management exercises and learning tools released in a book Focus Forward.

She has won 17 awards for professional excellence in her field and has clocked over 1 million man-hours in training and development of over 100,000 participants.

Mr. Ryszard Czarnecki, Vice President of the European Parliament

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Sport is something, more than business. It’s a “Fabric of Dream”, it’s a hope to improve the fate of millions of poor people, but also the nations, which didn’t win a lottery in the history. Athletes have often greater acceptance and authority, then us, the politicians- especially sport must be “clean”, without any dope and without the machinations of the unfair industry “bookmakers”.

Ryszard Czarnecki – Polish politician, Vice-President of the European Parliament responsible for Eastern Policy and the Eastern Partnership.

Born in the UK, graduate from University of Wroclaw, where he received master degree in history. Former Minister of the European Affairs, Minister without Portfolio and former Deputy Minister of Culture and Arts.  Since 2004 he is a member of the European Parliament. Vice-President of the Euronest Parliamentary Assembly, as well as interparliamentary forum with national parliaments of Ukraine, Moldova, Belarus, Armenia, Azerbaijan and Georgia. Coordinator in Committee on Budget Control (CONT), member of the Foreign Affairs (AFET) committee in the EP and the Delegation EU – Ukraine.

In addition, Vice-President Ryszard Czarnecki is a member of the Delegation DCAS to the EU – Kazakhstan, EU – Kyrgyzstan, the EU – Uzbekistan and the EU – Tajikistan and the Commission to corporations of parliamentary relations between Turkmenistan and Mongolia. He was awarded high state awards by Ukraine, Georgia and Armenia. He holds a Doctor Honoris Causa of the University in Erevan. Author of 6 books.

09.25 – 10.35: Inaugural Panel

Mr. Wilfried Lemke, Special Adviser to the United Nations Secretary-General on Sport for Development and Peace

Prof. Richard McLaren, WADA Investigation Team Member, Member of the International Court of Arbitration for Sport

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A world-renowned expert in sports ethics, reputation and dispute resolution, Professor Richard McLaren will be touching on the global state of sports today. His presentation will focus on the politics and the corruption that permeate international sports and he will suggest solutions to level the playing field.

Richard McLaren is Senior Professor of Law, at the University of Western Ontario where he teaches in the areas Alternative Dispute Resolution, Contracts, Banking, Commercial Law, Secured Financing, Real Property Financing, Debtor-Creditor Rights, Sports Law, Bankruptcy and Insolvency and Business Law.  He has published in a wide range of areas, including dispute resolution and bankruptcy. He is also Counsel to McKenzie Lake Lawyers LLP and has extensive practical experience as a commercial lawyer and a labour and commercial arbitrator and mediator.

McLaren is involved in the adjudication of sports-related disputes at both the amateur and professional level. As a member and Arbitrator of the Court of Arbitration of Sport (CAS), he has arbitrated key sport cases throughout the world. As an Ad Hoc Panel Member of CAS, he has participated in five Olympic Games during which he resolved disputes pertaining to anti-doping, athlete eligibility and intellectual property rights. He is a Member of the Anti-Doping Panel for the International Cricket Council and In 2011 he was appointed the President of the Basketball Arbitration Tribunal based in Geneva Switzerland and associated with FIBA.

McLaren was the founder of the ADRsportRed pilot dispute resolution program which later evolved into the Sports Dispute Resolution Centre for Canada where he drafted the Code of Arbitration and served as its Co-Chief Arbitrator for the inaugural three years until 2006.

He has served with distinction as an arbitrator for the National Hockey League salary arbitrations and Player/Agent disputes for the NHL Players’ Association. He was appointed Chairman of the Independent International Commission of Inquiry on Doping Control to investigate allegations against certain American track and field athletes (Report July 2001) and served for six years as Chairman of the Association of Tennis Professionals (ATP) Anti-Doping Tribunal until 2006 when the ATP Doping Programme was transferred to the International Tennis Federation.

In December 2014, he was appointed by the World Anti-Doping Agency (WADA) to investigate allegations of widespread, systematic doping and cover-ups in Russia.

Mr. Bjørn Berge, Director of the Secretary General Private Office, Council of Europe

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The 2nd World Summit on Ethics & Leadership in Sports is a rare opportunity to bring together the many different actors needed to restore trust in sport, including the sporting world, business,  governments, NGOs and international institutions. The Council of Europe brings a unique perspective, as experts in international cooperation, democratic governance and anti-corruption. It looks likely to be a thought-provoking and significant event.

Bjørn Berge, a Norwegian national, is the Director of the Private Office of the Secretary General and the Deputy Secretary General of the Council of Europe, based in Strasbourg, France, a role he has held since October 2009.

He joined the Norwegian Ministry of Foreign Affairs in 1990, and has held diplomatic posts in several countries including Malaysia, Austria and Sweden.

He holds an M.A. in International Relations from the Johns Hopkins University in Washington D.C., USA.

He is also an accomplished writer, having published several books.

Mr. Frank Dassler, General Counsel of the adidas Group, President of the World Federation of the Sporting Goods Industry

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The adidas Group is offering premium products and services and that should come with premium corporate responsibility. We are constantly managing our stakeholder relationships – be it employees, suppliers, business partners, sponsored athletes and teams, or international federations. Compliance, human rights, and Fair Play are the basis of doing good business – for us, for our partners, and together.

Frank A. Dassler is the eldest son of the third generation succeeding Adolf and Rudolf Dassler, the founders of adidas and Puma. During his law studies at FAU Erlangen-Nuremberg, he worked in the PR department of Puma, where he extended the research department at the beginning of the 1980s. Between 1985 and 1987, he was president of Puma’s US subsidiary.

In 1989, Frank Dassler started his own law firm in Herzogenaurach, which became a consultancy body for internationally operating businesses in the sports, leisure and media sector. During his work as a lawyer, he graduated as “Master in International Commercial Law” at the University of California, Davis. Since June 2004, he is General Counsel of the adidas Group. In that function Frank Dassler is also in charge of Compliance, Social and Environmental Affairs, Risk Management and Government Relations.

From 2010 – 2013 he served as President of FESI (Federation of the European Sporting Goods Industry) – today he still serves as Vice President of FESI.

In January 2014, he was elected President of the Federation of the World Federation of the Sporting Goods Industry (WFSGI).

In addition, since 2015 he is Vice President of the Chamber of Commerce for Nuremberg and Central Franconia (IHK) and just recently assumed a position as a Board Member of the Foreign Trade Association (FTA).

Dr. iur. Bernhard Heusler, President, FC Basel, Switzerland

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In professional football, the drill consists of winning for everyone. Results of a game determine only a short-term image and economic success of clubs and players. In such a hectic environment, deeply affected by media as well, the belief in and living of values and ethical behaviour are of utmost importance. This makes leadership credible and builds a base for sustainable high-performance of a team.

Bernhard Heusler, a qualified Attorney at Law and Commercial Lawyer, entered into the partnership of a legal firm in 2000. In August 2014, he has moved to Walder Wyss AG in Basel where he is acting as legal counsel. Since 2003, Bernhard Heusler has devoted his time increasingly to the FC Basel 1893. Initially contracted as a legal advisor to the Board, he was elected as Vice President of the FCB in 2006, and as delegate of the board took over the responsibility of managing the club’s day-to-day operations in 2009. Since the beginning of 2012, he holds the majority of the shares in FC Basel Holding AG and acts as President of the FC Basel 1893 AG and associated companies, which currently employ 250 people and generates in the range of EUR 80 and 120 million in revenue.

In connection with his responsibility for the FC Basel 1893 are (i) the membership in the Swiss Football League Committee, (ii) the activities as club representative in the European Club Association, (iii) the representation of Switzerland in the UEFA Club Competition Committee and (iv) his acting as arbitrator at the Court of Arbitration for Sport (CAS/TAS) in Lausanne.

Besides his activities in the field of football, Bernhard Heusler is part of various boards of directors, e.g. with the listed retail company Valora AG.

Furthermore, he is president of the “Stiftung für kranke Kinder in Basel” (a foundation for ill children).

Mr. Jo Leinen, Member of European Parliament; Board Member, World Forum for Ethics in Business

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Big sport events should reflect the human and social conditions of the country and the city where the event takes place. Sport is too important and should not fail. The general public support for sport events should be preserved. 

Jo Leinen was born in the Saarland at the German-French border. Leinen began his career as a legal trainee at the Higher Regional Court Koblenz and soon after became a well-established lawyer in Freiburg/Breisgau. Before becoming an MEP, Jo Leinen was Minister for the Environment in the State Government of Saarland, Germany from 1985-1994.

From November 1994 until September 1999, he played the triple role of Chairman of the Committee for European Affairs in the State Parliament of Saarland, Germany and member of both the Committee of the Regions and Congress of Regions of the Council of Europe. He served as Vice President of the European Movement International (EMI) from 2003 to 2011, before becoming its President in November 2011.

Since July 1999 Mr. Leinen has been a Member of the European Parliament. He was a Member of the Convention for the Elaboration of a Charter of Fundamental Rights for the EU. From 2004 to 2009 he was President of the Constitutional Affairs Committee and from 2009 to 2011 he chaired the Committee on the Environment, Public Health and Food Safety.

He is a full member in the Committee on the Environment, Public Health and Food Safety and a substitute member of the Committee for Foreign Affairs and of the EP’s Working Group on EU-UN relations. He is also a full member of the Delegation for the relations with India and a substitute in the ACP-EU Joint Parliamentary Assembly.

Moderation: Mr. Christoph Glaser, Director, World Forum for Ethics in Business

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Sports has provided some of the most wonderful experiences in my life. I believe that in sports, key values can be learned in a most playful manner.

For me, this conference is an opportunity to learn from great leaders and athletes, and to think jointly on how we can preserve this enormous wealth.

Born and raised in Basel, Switzerland, Christoph has served since 2006 as Managing Director for the International Leadership Symposium of the World Forum for Ethics in Business.

As a leadership expert and personal development coach, Christoph has delivered leadership programs in more than 50 countries over 15 years. This rich experience of diverse cultures and an understanding of global social economic and political scenarios has helped him to establish several public-private partnerships for social development.

Since 2009 he acts as CEO for the TLEX Europe (Transformational Leadership) Seminars. Some of the organizations which he has worked with include: Harvard Business School, Accenture, Beiersdorf, Boston Consulting Group, General Electric, Microsoft, Shell and the World Bank Group.

Christoph currently serves on the Boards of a number of Non-Governmental Organizations internationally such as the International Association for Human Values. He holds a Master’s degree in Public Policy (MPP) from the Humboldt-Viadrina School for Governance and graduated with honors from the Basel Business School, Switzerland.

10.35 – 11.00: Break

11.00 – 12.15 – Deep Dives

Deep-Dive 1 – Hall: TURF

Workshop: Towards the triple bottom line – Sharing of best CSR practices

We need a new paradigm for business wherein businesses generate economic value by tackling society’s major needs and problems such as health, education and environmental degradation as a core value proposition. This broader notion of shared value can reshape the relationship of business to society and can legitimise business as a central partner in tackling society’s problems. As some sports have grown into businesses they also carry a much larger responsibility for society. In this deep dive discussion we will assess the current reality in sports’ governance from different perspectives, reflect on what is the secret to sustainable success and what can business and politics learn from sports?

Mr. Nico Briskorn, Head, Corporate Social Responsibility, VFL Wolfsburg

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Successful football needs sustainability. Only those who understand football holistically and applies long-term framework conditions, will permanently end up on the winning track. Not acting sustainably means to rely on short-term gains. That cannot be the objective. In the social and environmental sense, football clubs should commit themselves to sustainable business practices.

Nico Briskorn, born in 1977, is heading the Corporate Social Responsibility department of the VfL Wolfsburg Soccer Corporation. In this role he is dedicated to improving the club in the fields of society and ecology. His core functions include the further development and strategic implementation of the CSR-Initiative “Moving together” as well as the preparation and publication of VfL Wolfsburg’s sustainability report. Nico Briskorn is a member of various committees and working groups, including the Working Group for Corporate Social Responsibility of the Bundesliga Foundation. Nico Briskorn started his career at VfL Wolfsburg in 2004 and was responsible for the club’s Customer Relationship Management until he assumed his current position in 2010. He studied sports management with a focus on sports marketing at the University of Leipzig.

Mr. Christian Arbeit, Communications Director, 1. FC Union Berlin

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Christian Arbeit was born in Berlin in February of 1974 and has remained faithful to his home city to this very day. The 41-year-old is a graduate social pedagogue and worked in the cinema industry up to the end of 2008.

Being a fan of 1. FC Union Berlin for many years, he is responsible for the club’s communication since 2009. Three years prior to that, he already started working on the microphone of the club’s stadium located “An der Alten Försterei” as a stadium announcer.

Christian Arbeit has two children.

Prof. Dr. Jürgen Buschmann, Lecturer, German Sport University Cologne

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Prof. Dr. Jürgen Buschmann, born on 19.08.1949 in Neukirchen /Erzgb., residing in Bonn; until 12/2014 Executive Director of Olympic Studies Centre of German Sport University Cologne -in this function also founder and director of “Office for Scouting-Studies“; since 2005 head of  “Team Cologne” (Group of Scientists working in Match Analysis for the German National Football-Team); senior official in various national and international foundations and associations -emphasis: “Football and CSR”; author of about 500 publications -within 50 monographies- with a focus on Football Sports, Olympic Movement, and Health Education; in former times active soccer player and coach in Germany highest Amateur-Leagues (today: 3rd division).

Mr. Sandro Giuliani, Managing Director, Jacobs Foundation

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Sport Organizations seem to be ideally paced to achieve social impact while following their core business interests as a private sector actor. In this context, CSR is a segregated concept from the past – the future lies in integrating the social change dimension within the core value chain of business organizations. It’s all about the convergence of the sectors and the expansion of the sweet spots between social and economic value.

Sandro Giuliani has a background in business administration from his MBA studies at the University of Zurich and also holds a Master of Advanced Studies in development and cooperation from the ETH Zurich. From 1999 to 2009, Sandro Giuliani worked for Pestalozzi Children Foundation, most recently as head of its international programs and member of the Board of Directors. He has joined Jacobs Foundation in 2009 as Program Officer. Since 2013, he has been the Managing Director of the Foundation and since 2015, he is also Delegate of the Board. In this function he has been responsible for developing the new strategy 2020 and designing the Foundations biggest ever program (USD 55m) aiming at transforming education in Ivory Coast in strategic alliance with the Ivorian Government and the cocoa/chocolate industry. Sandro Giuliani is member of the Board of the Jacobs University Bremen, member of the Advisory Board of the Compagnia di San Paolo, member of the Managing Board of Swiss Foundations and member of the expert commission for international development of the city of Zurich.

Ms. Madleen Noreisch, Deputy Head of Sustainability & Diversity, FIFA

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Madleen Noreisch has been at FIFA for almost 9 years, as Deputy Head of Sustainability & Diversity.

After writing a Master’s thesis on how football can bridge ethnic and religious divides based on research in Senegal, working for the non-profit organisation streetfootballworld in Berlin and Buenos Aires and spending two years at the Laureus Sport for Good Foundation in London, she joined what was at the time FIFA’s CSR Department.

Madleen developed and managed numerous Football for Hope programmes and also oversaw the implementation of the first comprehensive sustainability strategy for a FIFA World Cup in the lead up to and during the 2014 edition in Brazil. Currently, she is involved in the sustainability programmes of the 2018 and 2022 FIFA World Cups and in integrating sustainability into the 2026 FIFA World Cup bidding and hosting processes.

While she started out with a very specific dream to use football to promote social development, she is now having an impact in the wider field of sustainability – minimising the negative impact of FIFA’s activities and competitions as well as promoting positive change for people, the planet and local economies.

Madleen has a very international upbringing, having lived in 15 countries and learning numerous languages along the way, including English, German, Spanish, French, Portuguese, Finnish and Swedish.

Moderation: Mr. Peter Marti, CEO, Marti Communications, Advisory Committee Member, World Forum for Ethics in Business

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How to manage brand communication in an ethical environment ? What means the Internet and the Social Media for your business reputation ? The consumer has taken over the corporate governance. Companies must communicate in the future not only with journalists and financial analysts, but also with consumers. Watch out when a platform like e.g. www.change.org starts a petition against your brand and your company. Prepare and manage the new risks in consumer communications over the internet. Leaders cannot lead and win when hiding informations or communicating just half of the reality.

Peter Marti has studied communications in Switzerland and in the USA. After a career as a communications consultant, he became President & CEO of Ogilvy group in Switzerland and was head of small countries of the Ogily European network. Later he founded his own communication company in Zurich/Switzerland. He is a member of the Swiss Advertising Association and he was a member of the Art Directors Club in Switzerland.

Peter Marti was elected as „Advertiser of the year“ and won several awards at international communication festivals. During his career, he worked for some major NGO’s such as the World Wildlife Fund, Green Cross International and the Red Cross and also some foundations like the Kantha Bopha Foundation in Cambodia, the “Foundation pour la Formation Hoteliere”and the Dr. Rau Foundation have mandated Peter Marti and his team with their brand reputation work.

Today he is strongly involved in brand reputation development for mid­-sized and bigger global companies. He leads Corpo­rate Social Responsibility programs for these companies and is handling their internal and external communications.

Deep-Dive 2 – Hall: AUDITORIUM – with English and German translation

Workshop: Anti-Corruption: Challenges off the pitch: Governance & Elections


In recent years, sport organisations have been growing immensely in size and importance. Therefore, it is crucial that the structure, attitude, and culture keep pace with current challenges such as match fixing, transfers and events. It is really about developing a whole program on how to ensure that athletes, suppliers and other stakeholders know about the expectations and stick to the rules. The Anti-Corruption Workshop will assess the current reality in sports governance from different perspectives and suggest possible solutions.

Mr. Roland Büchel, Member of the National Council of Switzerland

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Can sport, in particular top-level sport, solve social problems? No, but the big sport associations have to handle their own problems.

As multi-billion groups they have to act ethically as is expected from the whole private sector. Doping and match fixing are problems of sports.

The biggest challenge is corrupt functionaries. Having good intentions within the associations however can help to eradicate this disease.

Roland Rino Büchel is an entrepreneur and a member of the Swiss Parliament for the Swiss People’s Party. He was born on 8th October 1965.

He went to primary and secondary school in his hometown Oberriet in the Canton of St. Gallen. He then served a three-year apprenticeship in a bank. After that, he studied economics in St. Gallen and in Buenos Aires. After working for the Swiss Foreign Office in Venice, Marseille, Milano, Buenos Aires and Paris, he moved into the marketing business to take on the responsibility of the sponsorship of the Swiss Alpine Ski Team in the 90s.

Later, he moved into international football marketing and was in charge of the rights delivery of several international football tournaments in Central America, South America and in Africa. In the year 2004, he became a member of Parliament of the canton of St. Gallen. Since 2010 he has been a member of the National Parliament of his country.

He is the father of a 20 month old daughter. In his spare time he likes cycling, hiking and reading.

Mr. Hans-Joachim Eckert, Chairman of the independent Adjudicatory Chamber of the FIFA Ethics Committee

Ethics and morals are the basics of life. Playing sports just to make profit destroys the principles of fair play. We must ensure that rules are applied in sports.

Joachim Eckert studied law in Munich and has worked in the field of justice for 40 years in Bavaria, Germany. Having been prosecutor and senior prosecutor for most of his life, he has been involved in investigating economic and financial crimes, cases of money laundering, tax-fraud, corruption and organized crime.

He is an expert for the European Union in reviewing different laws particularly in southeastern Europe, especially Bulgaria and Serbia. For more than 10 years he has been presiding as Judge of the Penal Court No. 1 in Munich handling big corruption cases and economic crime.

Since 2012 he is the Chairman of the Adjudicatory Chamber of the FIFA.

Dr. François Carrard, Senior Partner, Kellerhals Carrard; Legal Advisor, International Olympic Committee

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Dr. Carrard was Director of the IOC from 1989 to 2003. He is a partner in the law firm Carrard & Associés, where he specialises in corporate law, banking, finance and sports law. He  has advised many international organisations and federations on governance reform, and has extensive senior corporate experience across several industries. he is currently a director on the boards of, inter alia, Compagnie Financière Tradition SA (vice chairman), Banque Landolt & Cie SA (vice chairman), Olympic Broadcasting Services SA and IOC Television & Marketing Services SA.

Mr. Jens Sejer Andersen, International Director, Play the Game

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Like no other single event the Rio Olympics have shown that the international sports leaders are unable or unwilling, or both, to live up to the ideal of respect for the rules that they so eagerly impose on the athletes. It is high time that honest sports leaders join forces with external stakeholders in demanding a fundamental reorganization of the way sport is run.

Jens Sejer Andersen is a journalist, international director and founder of Play the Game, an initiative aiming at raising the ethical standards of sport and promoting democracy, transparency and freedom of expression in world sport.

Through its nine international conferences since 1997, its website, news production and research initiatives, Play the Game has become a unique platform for raising and developing awareness on a number of challenges to modern sport, such as corruption in organizations, match-fixing, doping, unsustainable mega-events and the need for more active sports participation policies.

Andersen was a co-ordinator of the EU-supported ”Action for Good Governance in International Sports Organisations” (2012-2013) in cooperation with universities in Loughborough, Leuven, Utrecht, Cologne, Lausanne and Ljubljana, as well as the European Journalism Centre.

The main outcome was a new benchmarking tool for sports governance, the Sports Governance Observer, which has recently been used for the most comprehensive analysis so far on the governance of the 35 international Olympic federations.

Jens Sejer Andersen is the Chair of the Consultative Committee of the Enlarged Partial Agreement on Sport under the Council of Europe. He was a co-editor of the newly revised UNESCO Charter on physical education, physical activity and sport, and a member of consultative committees UNESCO and the EU. He also serves as an editorial Board Adviser in the International Council for Sports Science and Physical Education.

See www.playthegame.org and www.sportsgovernanceobserver.org

Dr. Alisher Aminov, Vice President of the International Fund for Legal Initiatives, Russia

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Corruption and government interference – one of the most crucial problems and challenges for the sport industry in Russia and many East European countries. We should deal with it and such events like World Summit on Ethics & Leadership in Sports – a good opportunity to pay attention of international sports community on this problem and work out joint solutions.

Alisher Aminov (born 1962 in Tashkent, USSR) is the the graduate of famous «Pahktakor Tashkent» football school. In 1980-s worked in several Soviet football clubs as a manager. In 1990-s started the career in business, from 1998 to 2003 – the vice-president of one of the biggest Russian banks «Rosbank».

Since 2003 – the vice-president of research center «Institute of independent examination and law».

In 2004 returned to football and worked out comparative analysis of football development in Soviet Union and Russia.  In 2007 headed the working group of the Committee of Russian Football Union, responsible for projects, focused on football development. In 2008 was elected the president of «Football Development Fund».

Twice – in 2010 in 2012 – participated in elections of Russian Football Union president. According to experts, author of the best election programme in the history of Russian Football Union.

In 2015 was appointed Vice President of «International Fund for Legal Initiatives».

One of the most well-known, consecutive and authoritative oppositions and critics of modern football system in Russia and Post-Soviet area. Ph.D. in Economics.

Moderation: Mr. Stanislas Frossard, Executive Secretary, Enlarged Partial Agreement on Sport, Council of Europe

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I look forward to attending the 2nd World Summit on Ethics and Leadership in Sports, which provide an innovative opportunity to consider sports ethical issues with a broad variety of stakeholders. Leaders from the economic world are familiar with concepts such as corporate social responsibility and good practices in corporate governance. Their involvement in discussions with sports organisations, authorities and NGOs contributes to giving new perspectives to the issues on the sport political agenda.

Since 2008, Stanislas Frossard has been the Head of the Sport Division of the Council of Europe, which includes the Enlarged Partial Agreement on Sport (EPAS) and the Sport Conventions Unit (Spectator Violence. Anti-Doping and Match fixing Conventions). Since 2008, he has been the Executive Secretary of the EPAS, which is the intergovernmental platform of co-operation of the Council of Europe on sports policies. Mr Frossard started in the Council of Europe as an Administrator in charge of the Sports Conventions Unit.

Before joining the Council of Europe Secretariat, he had various positions as an NGO leader, a trainer and a consultant in the areas of youth, refugees and environment. He managed a national referendum campaign to defend asylum rights for the Swiss Refugee Council in 2002, and he has been chief executive of national Youth NGOs.

Holder of a degree in economic and social sciences from the University of Geneva, with a specialisation in international issues at the Graduate Institute of International Studies (Geneva), he also has a Masters in Public Administration from the Swiss Graduate School of Public Administration (Lausanne).

ate Institute of International Studies (Geneva), he also has a Masters in Public Administration from the Swiss Graduate School of Public Administration (Lausanne).

Deep-Dive 3 – Hall: TRAINING

Discussion: Sports & Human Rights at Events

In the recent years media, NGOs and others stakeholders reported that in countries that organise major international sporting events, human rights violations do occur. What is the current state of affair in this matter and to what degree international sports organisations can take responsibility to assure that human rights are honoured in the countries they facilitate their events?

Mr. Marc Tarabella, Member of European Parliament, Coordinator Sport Intergroup at the European Parliament

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Ms. Sylvia Schenk, Chair of Working Group Sport, Transparency International

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I hope for thorough debates on how international sport can regain credibility, support human development and have a positive impact on societies all over the world in such a discord year, a year full of horror and sorrow at so many places.

If the organizers and all participants use this opportunity to discuss openly the deficiencies of sport organizations, their challenges as well as the opportunities and hope sport can bring – with no one misusing this congress for “clean-washing” – the day in Zurich might be a starting point for fulfilling the promise of the Olympic Charter:

To place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.

Sylvia Schenk is a lawyer in Frankfurt on Main, Germany. She worked as a judge at the Labor Court of Offenbach (1979-1989) and as a City Councilor in Frankfurt (1989-2001).

She has been a German champion and an Olympic athlete in 1972 800 m running and has served as a volunteer in national and international sports organizations since 1975. From 2001 to 2004, she was the President of German Cycling and from 2000 to 2005, member of the Management Committee of the International Cycling Union UCI.

From 2007 to 2010, she was on the chair of Transparency Germany and from 2006 to 2014, Senior Advisor for Sport of Transparency International, and is now chairing the Working Group Sport of Transparency Germany. She is a board member of the German Olympic Academy and an arbitrator at the Court of Arbitration for Sports (CAS) in Lausanne.

Mr. Florian Bauer, Special Sport Political Journalist, WDR TV, Germany

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There is no business in the world where so much money is involved, where there is so much social influence, so much political power and yet so little institutional supervision as in sports. A discussion of ethics, human rights, and the responsibility of sports often does not occur.

Florian Bauer is an award-winning journalist, host and lecturer. As a journalist working in the field of social policy, especially as an expert in the field of sports for the German TV channel ARD, he has revealed many a scandal in the last couple of years. Those scandals mainly belong to the fields of doping, FIFA and human rights in sports. He has been granted several awards for his work and is a popular guest in talkshows, such as “Günther Jauch“, or with channels like CNN, BBC or HBO.

He mainly works for the TV and radio channel ARD abroad and reports on topics that are being neglected in general. Such is the case with, for example, the Sochi workers that have been exploited during the erection of the buildings for Olympia, the question of human rights at major sports events in Belarus, Kazakhstan and China, as well as the history behind having Quatar as the World Cup´s host in 2022.

His being arrested at the end of March this year caused headline events around the globe. Bauer is an experienced journalist displaying his own cinematic handwriting. His most recent work is a 45 minutes documentary about refugees in Germany. As one of only very few international journalists, he reported on the sociopolitical circumstances around the Africa Cup in dictatorial Equatorial Guinea. The film material even had to be hidden in the underpants.

For several years he presented the TV report “Sport im Westen“ (“Sports in the West“) working for the German TV channel WDR. Apart from that, he was one of the youngest commentators for the German newscast “ARD Tagesthemen“. Amongst other things, he teaches journalism at universities, and writes articles for the German weekly DIE ZEIT. He spent several months living in the USA, Madagascar, Australia, and Columbia.

Dr. Shri Biren Sikder, Minister of State for the Ministry of Youth and Sports of the Government of the People’s Republic of Bangladesh

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Fair sports governance promotes integrity and responsibility in sports. Governments and regulatory bodies have a huge role to play to promote and uphold human values and pride in the management of sports. The 2nd World Summit on Ethics and Leadership in Sports will strengthen the quality of governance in sports and will bring the best out of it in the society.

Dr Shri Biren Sikder, a committed politician, has been elected Member of Parliament three times.

He has formerly served in the Parliamentary Standing Committee for Ministry of Commerce, and  Ministry of Education & Public Undertaking Committee. He has also served as the Chairman of Parliamentary Standing Committee for Ministry of Jute and Textiles.

He founded  ‘Swarasati Sikder School and College’ and ‘BihariLal Sikder Degree College’ in his home town, as well as ‘Arpara Degree College’ in Magura, and  ‘Biren Sikder Ideal School and College’ in Mohammadpur Sadar Upazilla.

For his significant contributions to education and social services, Dr. Sikder has been awarded the ‘BR Ambedkar Award’ from Calcutta University and ‘Lord Buddha International Peace Award 2015’ from the India-Bangladesh co-ordination committee, All India VikkhuSangh. Dr. Sikder completed his post-graduation from Rajshahi University,Bangladesh, and is a lawyer by profession.

Now Dr. Sikder is working on the Government of the People’s Republic of Bangladesh as the Minister of State for  Youth and Sports.

Mr. Federico Addiechi, Head of Sustainability and Diversity, FIFA

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Federico Addiechi is responsible for sustainability and diversity at FIFA and reports to the Secretary General.

Federico worked in various capacities in the sports industry before joining FIFA in 2003, to take charge of the CSR and humanitarian activities of world football’s governing body and of its relationship with the United Nations system and non-governmental organisations.

In his role as the Head of Sustainability, Federico has initiated and implemented programmes to address, amongst others, social development through football, child labour, human rights, labour rights, climate protection, waste management, accessibility for fans, discrimination and green stadiums. He has also contributed to the strengthening of FIFA’s management system through the integration of sustainability standards, policies and reporting frameworks for FIFA and the FIFA World Cups.

As a former professional volleyball player (Argentinian National Team; Italian and Swiss leagues) and through his current role as Board Member of the Swiss Volleyball Federation, he has intimate knowledge of the world of sports administration and competition management as an athlete, manager and official.

Federico is Argentinian, Italian and Swiss citizen. He has undergraduate studies in Engineering at University of Mar del Plata, Argentina, and Human Sciences and Philology at University of Catania, Italy. He holds an Executive MBA from University of Dallas, USA, and completed the Executive Programme on Corporate Social Responsibility at Harvard Business School, USA.

Federico speaks Spanish, English, Italian, French, German and Portuguese and is lecturer on sustainability and sport at numerous courses, conferences and seminars worldwide, as well as at the CIES post-graduate studies.

Moderation: Björn Edlund, Principal, Edlund Consulting Ltd

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In business as in sports, we honor the competitive application of acquired skills, applied against fair and measurable criteria. Sports, at its best, is performance through dedication. Ethics in sports is mostly associated with the absence of cheating by athletes and teams. And when people in business use sports language to motivate their teams, they mostly talk about winning fairly. Sadly, in sports organizations as in business enterprises, the power of the purse can obscure the focus on fairness. Money is a dangerous lure, and the only prevention – and cure – is transparency; and a set of behavioral rules just as strict and immutable as the time keeper or scoreboard that tell winners from runners-up and losers on the field.

  • Vice President, EMEA, Arthur W. Page Society
  • Trustee and Member of the International Advisory Board, Institute of Human Rights and Business
  • Visiting Fellow, Henley Business School

Björn Edlund’s focus is the role of business in society. As Head of Communications, over a period of more than 20 years he worked with 11 CEOs in three issues-rich companies, Sandoz/Novartis, ABB and Shell. He retired for age reasons from Royal Dutch Shell in 2010, after nearly five years of reputation recovery and corporate positioning.

As a consultant, Edlund advises corporate clients and civil society sector leaders. He teaches, writes and speaks on communications and leadership as well as on advanced stakeholder management, with a special emphasis on business and human rights.

From October 2011 until October 2014, Edlund was Non-Executive Chairman Europe, Middle East and Africa at Edelman, a part time position. Since January 2015, he serves as part-time international outreach executive for the Arthur W. Page Society, a professional organization dedicated to advancing the leadership role of the chief communications officer.

Edlund is acknowledged as a trailblazer in the profession. In 2009, he was among the first EMEA recipients of the SABRE Awards, a recognition for lifetime achievements in branding and reputation management. In 2013, he became the first non-US recipient of the Alexander Hamilton Medal, bestowed by the Institute for Public Relations to those who have advanced the profession, and in 2015 he was inducted into the Arthur W. Page Hall of Fame.

At Shell, Edlund was responsible for the global energy group’s worldwide reputation management, internally and externally. He devised and implemented an integrated communications program centered on key themes and rebuilt the global function into cross-business, country-based and regionally connected units geared to provide better, proactive business support through more focused messaging and enhanced stakeholder interactions.

Edlund came to Shell from ABB Ltd, where he headed communications from early 1998 until October 2005, adding the leadership of sustainability affairs from early 2005. During the turnaround years of ABB 2001-2003, he was intimately involved in refocusing the company on its core businesses. At the time, ABB grappled with serious strategic, financial, structural and cultural issues. On behalf of the chairman and CEO, Edlund also led a project to rebuild the values framework guiding the behavior of ABB’s more than 100,000 employees.

Edlund drove the integration of corporate responsibility and other sustainability aspects into ABB’s business planning and practices, adding human rights considerations to business risk assessments and closely engaging stakeholders in annual dialogues in the main countries.

Edlund was a co-founder, in 2003, of the Business Leaders Initiative on Human Rights, a multi-company project aimed at helping business integrate human rights responsibilities into day-to-day practices. He also helped found the Institute for Human Rights and Business in 2009, where he serves as a Trustee and board member since 2010.

Edlund has been working in business communications since 1989, when he joined The Rowland Company, a U.S. communications agency, as a senior consultant based in Zurich.

Swiss chemical-pharmaceuticals group Sandoz AG recruited him in 1992 to head its global communications network. After Sandoz merged with Ciba to form Novartis in 1996, Edlund set up his own communications consultancy. Clients included Novartis, Schering pharmaceuticals of Berlin, Philip Morris Eastern Europe and the Middle East, and from early 1998 the ABB Group.

Edlund grew up in Sweden and studied history and political science at Stockholm University. After moving to Switzerland, he became a secondary school teacher, and taught secondary school in Basel. He began his international career in news agency journalism in 1977 as a staff correspondent for United Press International in Sweden. He later served as UPI’s news editor in Germany and bureau chief in Spain. He covered politics, general news, wars, sports and human-interest stories. His sorties included reporting from Lebanon 1978 during the civil war, from Poland during the Solidarity uprising in 1980 and in early 1982 after the democracy movement had been quashed. Other key stories included Spain’s transition to democracy and the 1980 Moscow Olympics. Edlund organized UPI’s 1982 soccer world cup coverage in Spain.

In 1983, he joined Reuters in London as a World Desk editor and later that year was posted to Mexico as Chief Correspondent. He also served for a period as Reuters News Editor, Latin America and the Caribbean, and for two years as Chief Correspondent in Germany. With Reuters, Björn led text and news picture coverage of the civil wars in Central America, Argentina’s newfound democracy, the opposition to General Augusto Pinochet’s rule in Chile, the ouster of Jean-Claude “Baby Doc” Duvalier in Haiti, Brazil’s development, and natural disasters including the 1986 earthquake in Mexico City and a landslide that killed 20,000 people at Armero in Colombia. Other highlights included President Reagan’s historic trip to West Berlin in 1988, the agricultural reforms of the European Community, and reporting from Teheran after the downing of an Iran Air jetliner over the Gulf by a U.S. warship. He organized and led the coverage of the 1986 world soccer cup in Mexico, and reported from the Olympic Games in Los Angeles 1984 and Seoul 1988.

Björn Edlund works in English, German, Spanish and French, as well as in his native Swedish. He and his Swiss wife Veronika, a physiotherapist, have homes near Basel, in France and in Sweden. Their multi-lingual daughter Rebekka, who holds an MA from Basel University, is a Spanish and English teacher in Sweden.

Deep-Dive 4: Hall: KICK & SCORE – with English and German translation

Discussion: Mind Matters

Is the mental power the last unused resource in today’s “sports-fight” for success? And if so; how can one successfully access one’s full mental potential: learning from the best

Mr. Johann Berlin, CEO TLEX Sports, USA

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In his current role as CEO of TLEX, Johann has grown TLEX into leading global institutions and Fortune 500 companies, with projects being mentioned in Harvard Business Review, Wharton Journal, and the New York Times. Prior to joining TLEX, Johann scaled boutique triple bottom line and social sector companies from concept to high-impact with a special focus on sustainability, social ventures, and distribution innovations.

Johann has participated as a speaker and facilitator at events like: TEDx London, World Forum for Ethic and Business at the United Nations, Stanford Center for Compassion, Harvard Executive MBA Alumni Summit, Wharton School of Business, UC Berkeley’s Leadership Symposium, Yale School of Management, American Express, as a keynote at GE HealthCare’s Health Ahead Summit Paris, and Dartmouth on Purpose.

Johann holds certification in Coaching from Integral Coaching, and certification in Leading Teams from the Ross School of Business. He graduated with a B.A. in Business with a focus on Sustainability from MUM International. He sits on the boards of both community and global non-profits focused on business incubation, local economies, environment and education.

Ms. Fabienne In-Albon, Swiss Golf Professional

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Fabienne In-Albon was born on September 5, 1986 in Zug, Switzerland. She started playing golf when she was 10 years old. By the age of 15 she knew that being a playing professional is what she wanted to be.

Fabienne attended the Swiss Olympic Sports School in Davos (Switzerland) in order to combine studies and sport. Her highlights during her 5 years in Davos included being eight times Swiss Champion (1999-2005), 2nd at the European Junior Championship (2004), 7th at the Orange Bowl (Junior World Championship, 2004), 3rd Doral Publix Junior Classic (2004), 3rd at the International Amateur Championships (2005) as well as winning the Order of Merit in Switzerland 3 years in a row (2003-2005).

After high school, Fabienne went to Purdue University (America) with a full golf scholarship. But instead of improving her game, she struggled and found it hard to adjust to the fact that golf was suddenly a team sport instead of an individual sport. She returned to Switzerland where two back injuries stopped her from playing for two years. After recovering she moved to Sydney, Australia in order to slowly start getting back into the game again. For two and a half years she studied Sports Management at the International College of Management in Sydney, and played most of the Amateur Tournaments around the country. The main highlight on the other side of the world was finishing runner-up at the NSW State Championship which was her first big tournament back.

Fabienne graduated with a Bachelor Degree in 2011 and returned to Switzerland and turned Pro in 2012. She played two years on the LET Access Tour (feeder tour for the Ladies European Tour). In 2013, she won her first tournament as a Professional, had two more Top 10 finishes and ended the year 5th in the Order of Merit which gave her the full card (full playing rights) for the Ladies European Tour (LET) 2014. According to Fabienne «Playing on the LET has always been my dream and now I achieved it with hard work and a great team around me.

One of her biggest goals was to qualify for the Olympic Games 2016 in Rio de Janeiro, Brazil, and having been able to put this dream into reality and becoming an Olympian was truly an inspirational and unforgettable experience. Representing her Country Switzerland at the Olympic Games was therefore a massive honor for her.

Mr. Detlef D. Soost, Dancer, Choreograph and Fitness Coach, Germany

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Soost was born in East Berlin and grew up in an orphanage. His mother, who died very early, was a German, and his father came to the GDR from Ghana. Soost became streetdance champion of East Berlin when he was 15 years old, and champion of the GDR when he was 16.

In 2005 he published his autobiography “Neger – Heimkind – Pionier” (“Negro – Orphan – Pioneer”). In this book, among other things, he also writes about his ethnic background and the problems caused by it. Soost describes himself as “Schoki,” a (childish) word for chocolate. In the years after German reunification, he started a career as a professional choreographer and dance teacher. Later, he founded a network of dancing schools under the brand D!s Dance Club. He owns a “Coaching and Casting Center” in Berlin-Mitte. He also produces dance music and develops choreographies for the D!s Dance Clubs and other dancers under the brand D!Nation.

He has two children, daughter Chani, who was born in April 2006, and son Carlos, who was born in July 2007.

Soost has been choreographer and head of the jury in every season of the German version of Popstars broadcast by ProSieben. He also leads a similar program called MusicStar on Swiss SF DRS. In 2005 he presented Super Illu TV on MDR. 2005/2006 he also worked for ProSieben presenting Lebe Dein Leben! – Live-Coaching mit Detlef D! Soost, before the show got canceled due to TV ratings. On the German music television channel VIVA Soost hosted, presented and led all four seasons (2005–2008) of the casting show DanceStar.

Soost also took part in the ProSieben reality show Die Alm – Promischweiß und Edelweiß in 2004, a show in which several B-rate German celebrities had to live and work on an alm in the Alps, and the audience could vote for a winner. After the regular time of the show, Soost was close to winning, but had to leave the show when it was extended, because he had other work to do. The term “Herr Soosts Hut” refers to this show (see below). In 2007 he won the German version of the Gameshow Marathon on ProSieben.

Ms. Anett Szigeti, Sport Psychologist, Mental Coach of the German Olympic Gold Medal Winning Beach Volleyball Team 2016, Olympiastützpunkt Hamburg

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Anett Szigeti ended her diploma in psychology at the University of Göttingen in 2009 and a year later her studies in sports science. This combination of the two programs was the first step towards sport psychology for her . She accompanied group and individual athletes from different sports and levels also professional athletes. As a certified sports psychologist ( asp ) she added to her expertise through training as a systemic consultant and Hypnotherapist . Besides working as a sports psychologist, she works in a clinic for orthopedic , rheumatological and neurological rehabilitation and support clients in their pain management or coping . Furthermore, she gained work experience in the clinical field of psychology.

Moderation: Mr. Alexander Koch, Deputy Head of Corporate Communications, FIFA

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In the past, we used to deal primarily with organisational matters – today, our focus is increasingly shifting to other issues, such as ethics, human rights, the protection of the environment and sustainability. I wholeheartedly welcome this change and appreciate that it is making my work even more interesting.

Alexander Koch was born in Bremen 1967. His life was marked since early childhood through sport.

He rowed at the World Championships and the Olympic Games in 1992 for Switzerland and his career is from the outset closely linked to the sport. In 1995 he started at the ISL Worldwide in the athletics department and directed, inter alia, the local office for the 1999 World Championships in Seville.

Since 2000 Alexander Koch works for football, first in marketing, where he, among other things was responsible for the marketing program of the 2006 FIFA World Cup in Germany, and since 2006 in the communications department of FIFA as Deputy Head of Corporate Communications.

12.15 – 13.30: Lunch

13.30 – 14.30: Keynote Discussion

Success at any cost? What is the price that business leaders and sports stars pay for their success and how can true sustainable success be achieved without risk of negative impact on oneself, society and environment?

Ms. Tina Maze, World Cup Alpine Ski Racer and Double Olympic Gold Medallist, Slovenia

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Tina Maze (born 2 May 1983) is a Slovenian World Cup alpine ski racer. She is one of just 6 women who have won in all five World Cup events and one of three women who have won in all five disciplines in a single season. Maze has 22 World Cup victories and is the current world champion in Super-G. She was the world champion in giant slalom in 2011,and won the overall World Cup in the 2013 season. In this season, she listed 11 victories and won a record number of World Cup points – 2414,beating the previous record of Hermann Maier of 2000 points from the 2000 season. In that season, she won the Super-G and Giant Slalom titles, finished first in the Combined event (although no globe was awarded) and finished second in Slalom and Downhill. Maze also improved previous Maier’s record of podium finishes in a single season (22) with 24 podiums. In 2005, 2010, and 2011, she was awarded the title of the best Slovenian female athlete of the year. (www.wikipedia.org)

I started skiing at the age of 3. At the beginning with my dad and then with the Crna Ski Club. Skiing is the most popular sport in my village. Other athletes, such as Mitja Kunc, made excellent results. When I started, training was rather easy, but now everything is a lot more serious. Anyway, nothing is really difficult if one has good results – and this is what pushes me forward!

Mr. Christoph Daum, Coach of the National Football Team of Romania

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You can fall. It is not important how many times you fall. You just have to get up again.

Christoph Daum, who was born in 1953 in the mountainous area of Erzgebirge, grew up in the Ruhr region, and is one of the most prolific and idiosyncratic football coaches in Germany.

For a quarter of a century he has been working successfully as the head coach of top European clubs; he won national titles in Germany, Turkey and Austria with his teams. Christoph Daum is the father of four children and married to his second wife. He lives with his family in Cologne.

Mr. Edgar Davids, Former National Football Player, Netherlands

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 In my career I have played under a lot of different coaches. Throughout the years I recognized that the most effective coaches were those coaches who led the team by being transparent in their communications and had a good set of ethical standards. With this behavior they managed to optimally motivate the team and create a sense of cohesion which is imperative for being successful as a team. Be it in sports or the corporate world. 

Edgar Steven Davids is a Dutch former professional footballer. After starting his career with Ajax, winning numerous domestic and international titles, he subsequently played in Italy for Milan and later enjoyed a successful spell with Juventus, before being on loan to Barcelona in 2004. He went on to play for Inter Milan and Tottenham Hotspur before returning to Ajax where he finished his professional career.

He was capped 74 times by the Dutch National team at international level, scoring six goals, and represented his country at the FIFA World Cup (once) and the UEFA European Football Championship (three times).

One of the greatest and most recognisable players of his generation, Davids often stood out on the football field due to his dreadlocked hair and the protective goggles he wore due to glaucoma. A combative and energetic yet creative and skillful midfielder, Davids was nicknamed “The Pitbull” by Louis van Gaal because of his marking ability, aggression, and hard tackling style of play.

 In 2004, he was one of the players chosen by Pelé to feature in the FIFA 100, his list of the world’s greatest living footballers.

In 2008 Davids was a supervisory board member of Ajax.

Social responsibility

In 2007 he became one of the founding members of SVBN (the Dutch street soccer federation foundation) that strives for cohesion and education in the less privileged, multi-cultural areas. As part of the SVBN, the Street Pro academy combats the rate of (high) school dropout by providing them alternative education (including a diploma) that helps them to continue or finish their studies. Her Royal Highness Queen Maxima of the Netherlands, also joint forces with the national educational foundation ROC for a Street Pro project, where school dropouts received advice, guidance and additional education where necessary to prepare them for the job they want.

The newly founded Parc Des Reves aims to provide multifunctional parcs around the world where development and empowerment are the core pillars. 

 

Ms. Isha Johansen, President of the Sierra Leone Football Association, Owner and CEO of Sierra Leone National Premier League Club FC Johansen

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Corruption in sports being discussed within a wider debate around ethics and best business practise debunks the myth that corruption in sports is  separate and less significant than financial and or political corruption. It is essential to demonstrate the seriousness of the problem, and prevent it from just being seen as just a lapse of Sporting behavior..

Isha Johansen currently serves as President of the Sierra Leonean Football Association.  She is the only female president of a football association in Africa, and one of only two female FA presidents in the world.  She credits her father’s passion for the sport as her inspiration and the start of her lifelong involvement in football.  In 2004 she founded the internationally successful youth team – FC Johansen, using football to provide structure, training, education and opportunities for children displaced by Sierra Leone’s civil war.

She is a vocal advocate for good governance in the sport and is the first woman to serve on FIFA’s Security and Integrity Committee.  She has recently drawn upon her own experience in the football industry to launch Power Play Africa – an initiative to advance the status of women and girls in Africa through their participation in football, which has the backing of FIFA and the Confederation of African Football.

Prof. Fahri Saatcioglu, Professor for Molecular and Cell Biology, Department of Biosciences, University of Oslo, Norway

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The world urgently needs leaders that are equipped with the tools to guide our society to sustainability in an ethical and responsible manner. Sports is an arena where the necessary leadership qualities can be developed.

This is because sports is not only a form of competition/recreation/entertainment, but is also an invaluable arena for human values and leadership training.

Thus, sports, if utilized properly, can become a central tool to help develop leaders that are not only technically competent, but have the key soft qualities to integrate sustainability and ethical principles to the very DNA of our future.

Fahri Saatcioglu is professor at the Department of Biosciences at the University of Oslo, head of the Section for Biochemistry and Molecular Biology, as well as researcher at the Division of Surgery and Cancer Medicine, Oslo University Hospital, Oslo, Norway.

He is also a visiting scientist at Harvard School of Public Health, Boston. His research focuses on basic molecular and cell biology of cancer cells, in particular prostate, ovarian and breast cancer, including translational research based on these findings. His laboratory has cloned and characterized a number of novel genes, which encode proteins that have a role in cancer development in vitro and in vivo.

The work of his laboratory has contributed significant new knowledge into androgen signaling, its interactions with other central signaling pathways, and its role in prostate cancer development. He is also interested in the biological effects and physiological mechanisms of evidence based traditional practices, in particular yoga and yogic breathing exercises, how they may affect health and wellness, and conducts research in these areas.

Moderation: Ms. Janine Geigele, Swiss Sports TV Reporter and Journalist

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Fairness is something highly ethical and humane. It includes respect and responsibility vis-a-vis yourself and others.

In high-performance sports and competition-driven society, fairness is under constant pressure. Do we need personal responsibility or regulation? We need both.

I am a committed sports journalist and media/PR professional with more than 20 years experience in this field.

As a sports presenter and journalist with Swiss television and national radio, I reported on various Olympic Games as well as World and European Championships. I was involved in the 32nd America’s Cup in Valencia, Spain as a PR professional. Most recently I was in charge of media management at the European Athletics Championships.

14.20 – 14.30: Ethics in Sports Awards Ceremony: Special Award Outstanding Teamwork

14.30 – 15.40: Deep Dives

Deep-Dive 1 – Hall: AUDITORIUM

Anti-Corruption: Challenges on the pitch: Doping

In recent years, sport organisations have been growing immensely in size and importance. Therefore, it is crucial that the structure, attitude, and culture keep pace with current challenges such as match fixing, doping, as well as with transfers and events. It is really about developing a whole program on how to ensure that athletes, suppliers and other stakeholders know about the expectations and stick to the rules.

Prof. Jiří Dvořák MD, FIFA Chief Medical Officer, Chairman F-MARC

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The motivation for participating in team sports is fun and at the same time embroils social involve­ment. Fair play is fundamental: don’t cheat, don’t harm your fellow player – both of which partially overlap medical ethics – Primum Nil Nocere. The main objective of Football Medicine is to promote football as a health enhancing leisure activity, improving social behaviour. Another aim is to secure the equal level of play at all competitions including FIFA World Cups. FIFA has a clear and transparent strategy in fight against doping based on stringent controls prior and during competitions as well as education starting at the youth competitions. The first blood sampling has been performed during the FIFA World Cup 2002 Japan/Korea, the Biological Passport established 2013. FIFA is WAD-Code compliant.

Jiří Dvořák is Professor at the University of Zurich and Senior Consultant in Neurology at the Schulthess Spine Center in Zurich and Chief Medical Officer to FIFA.

He is a senior Editor of the British Journal of Sports Medicine and deputy editor of SPINE and is widely published with more then 400 original articles and 48 books in different languages.

His current research activities are focused on prevention of communicable and non-communicable diseases using the popularity of football within a larger project “Football for Health”, as well a head and brain injuries.

In 1994 he became the Chairman of F-MARC (FIFA Medical Assessment and Research Centre) and Chief Medical Officer to FIFA. He currently sits is a member of the WADA Health, Medicine and Science Committee and ASOIF medical consultative group. As FIFA Chief Medical Officer he was in charge for medical organization of 6 past FIFA World Cups.

He has received numerous awards for his research work on the spine.

Prof. Richard McLaren, WADA Investigation Team Member, Member of the International Court of Arbitration for Sport

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A world-renowned expert in sports ethics, reputation and dispute resolution, Professor Richard McLaren will be touching on the global state of sports today. His presentation will focus on the politics and the corruption that permeate international sports and he will suggest solutions to level the playing field.  

Richard McLaren is Senior Professor of Law, at the University of Western Ontario where he teaches in the areas Alternative Dispute Resolution, Contracts, Banking, Commercial Law, Secured Financing, Real Property Financing, Debtor-Creditor Rights, Sports Law, Bankruptcy and Insolvency and Business Law.  He has published in a wide range of areas, including dispute resolution and bankruptcy. He is also Counsel to McKenzie Lake Lawyers LLP and has extensive practical experience as a commercial lawyer and a labour and commercial arbitrator and mediator.

McLaren is involved in the adjudication of sports-related disputes at both the amateur and professional level. As a member and Arbitrator of the Court of Arbitration of Sport (CAS), he has arbitrated key sport cases throughout the world. As an Ad Hoc Panel Member of CAS, he has participated in five Olympic Games during which he resolved disputes pertaining to anti-doping, athlete eligibility and intellectual property rights. He is a Member of the Anti-Doping Panel for the International Cricket Council and In 2011 he was appointed the President of the Basketball Arbitration Tribunal based in Geneva Switzerland and associated with FIBA.

McLaren was the founder of the ADRsportRed pilot dispute resolution program which later evolved into the Sports Dispute Resolution Centre for Canada where he drafted the Code of Arbitration and served as its Co-Chief Arbitrator for the inaugural three years until 2006.

He has served with distinction as an arbitrator for the National Hockey League salary arbitrations and Player/Agent disputes for the NHL Players’ Association. He was appointed Chairman of the Independent International Commission of Inquiry on Doping Control to investigate allegations against certain American track and field athletes (Report July 2001) and served for six years as Chairman of the Association of Tennis Professionals (ATP) Anti-Doping Tribunal until 2006 when the ATP Doping Programme was transferred to the International Tennis Federation.

In December 2014, he was appointed by the World Anti-Doping Agency (WADA) to investigate allegations of widespread, systematic doping and cover-ups in Russia.

Mr. Inge Andersen, Secretary General, Norwegian Olympic and Paralympic Committee and Confederation of Sports

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I strongly believe that a progressive and positive development of sports depends on good governance on all levels. Sports leaders, both on the national and international level, need to take today`s challenges seriously. This forum is an excellent arena for debate and sharing of best practices in the field of good governance in sports.

Secretary General of the Norwegian Olympic and Paralympic Committee and Confederation of Sports (Norwegian NOC) since 2004. Prior to that, Mr. Andersen had a successful career as head coach of both the Norwegian and the Swiss cross country national teams, before he entered the Norwegian bank sector as head of Human Resources at Storebrand Bank and Finansbanken.

Mr. Andersen holds a major in sports science from The Norwegian School of Sports Science. 

As the Secretary General of the Norwegian NOC, Mr. Andersen has the daily operational responsibility of the largest non governmental organization in Norway with 2 million memberships and 12,000 sports clubs. The Norwegian NOC is the only sports organization in the world that encompasses the grassroot sports, the Olympic sports, the Paralympic sports, sports for people with intellectual disabilities and sports for people with hearing disabilities.

With such a wide range and diverse set of goals and target groups comes great responsibility with regards to good governance. It is an important task for a Secretary General of the Norwegian NOC to make sure that the whole organization complies with the core values of the Norwegian sports movement on a daily basis.

Moderation: Dr. Stephan Netzle, Specialist in Sports Law and Arbitration, Member of the ICC Court of Arbitration

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Doping is about to kill competitive sports! Fighting doping requires courage, determination and integrity. This Summit may help sports leaders to keep sight of the ultimate goal of their endeavours, namely fair sport.

Stephan Netzle is a graduate of the University of Zurich and the University of Virginia School of Law. He is a partner with TIMES ATTORNEYS, in Zurich and Lausanne. He is a lecturer for International Arbitration at the University of Zurich and for Football-related Dispute Resolution at the University of Neuchatel. He is a member of the Swiss Federal Telecommunication Commission (ComCom) and was the vice-president of the Swiss Olympic Association.

Stephan Netzle is specialized in international sports law and arbitration. He advises international sport organisations, event organisers, clubs, athletes and agents and has represented many high profile clients before the Court of Arbitration for Sport (CAS), tribunals of sports federations and state courts.

Stephan Netzle was an arbitrator with the CAS from 1991 until 2010 and a member of the ad hoc arbitration division at the Olympic Games in 2000 (Sydney) and 2008 (Beijing). Stephan Netzle is one of the sole arbitrators of the Basketball Arbitral Tribunal (BAT) where he gained profound experience in deciding more than 100 cases ex aequo et bono. He is also a listed arbitrator with the ICC. He participated in many commercial arbitration proceedings as a party-appointed arbitrator, sole arbitrator and chairman of panels, in disputes concerning sports but also information technology (IT) and intellectual property.

Stephan Netzle was an athlete and finalist at two Olympic Games (1980 and 1984) and rowing world champion in 1982.

Deep-Dive 2 – Hall: KICK & SCORE

Discussion: The role of digital and other media to promote ethics in sports

 It is obvious that the media wields an incredible influence on the world, and some statistics show 30% of media space is dedicated to sports. How does one tread the fine balance between keeping the news on sports entertaining, and informative, yet keeping it within the principles of truth, fairness, and decency? Where is the line between investigative journalism that reveals the truth, and pure sensationalism, which sells on negativity at the compromise of ethics?

Mr. Hajo Seppelt, Journalist and Author, Germany

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The sports business is since decades full of hypocrisy and mendacity with regards to the ethics and values of the sport and requires urgent change.

Hajo Seppelt studied sports, social studies, journalism and French at the Free University of Berlin for a few semesters but did not complete a degree. Since 1985, he has worked as a sports reporter for Germany’s premier public broadcaster ARD. He has also worked for the Berlin public broadcaster Sender Freies Berlin and its 2003 successor Rundfunk Berlin-Brandenburg. After working for many years as a live commentary for swimming events for ARD, he was stripped of this duty in the early summer of 2006. Seppelt claims that this was in reaction to a private email, in which he criticized ARD’s uncritical reporting on doping, becoming public. Since 2006, he has worked as a freelance journalist for ARD and has made a number of reports and documentary films about doping.

Latest work 2016

In June 2016, Hajo Seppelt caused a stir with a documentary presenting indications of systematic doping within the Russian Athletics Federation.

Doping – Top Secret: Showdown for Russia. The documentary shows Russia may possibly be facing a ban on the participation of its athletes at the Olympic Games in Rio de Janeiro.  Finally the World Anti-Doping Agency (Wada) had recommended a blanket ban for all Russian athletes from the Olympic Games in Rio. The ARD documentary confirms the suspicion that the government was directly involved in the cover-up of state-controlled doping and also charges Russia’s Sports Minister Vitaly Mutko himself.

Mr. Rob Harris, Global Football Writer, The Associated Press

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Can sport police itself? Scandals in the governing bodies of football and athletics in particular have shown it can’t. Both FIFA and the IAAF were being exploited for years by officials enjoying a culture of kickbacks and corruption. It took media investigations and the intervention of police to bring down the leaders exploiting their positions of power for personal gain. Staff were often deployed to undermine and stifle media questioning over, what is now clear, were legitimate concerns. It’s even harder now to trust denials from governing bodies. But the responsibility of the media to fairly and accurately report on governing bodies has never been greater as news spreads rapidly – however irresistible the allegation; however tainted the governing body.

Rob Harris is Global Soccer Writer for The Associated Press, based in Britain leading coverage of the sport for the international news agency. He also appears on TV and radio stations analyzing football issues and wider sports news. He has reported for the AP for a decade after previously working for British newspapers. Having initially covered general news for the AP, he moved across to the sport side permanently in 2008, with a strong interest in the political maneuverings in football. He also covers on-field matters, covering club football throughout the season as well as World Cups and European Championships. He is just back from covering the Rio Olympics.

Mr. Bruno Sassi, Senior Corporate Communications Manager, FIFA

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Mr. Andreas Krannich, Managing Director Sports Rights Owners, Sportradar AG

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The ethics of sports are under attack from various angles. As leaders in the detection and prevention of match-fixing across 12 sports, we know all too well about one of the most critical of threats facing a whole range of sports today. Awareness, understanding, clarity as well as collaboration are vital if sport is to survive and to continue exciting and engaging fans in every corner of the world. We look forward to this World Summit as a chance to inform, be informed and to reinforce all our positive commitments.

Andreas joined Sportradar’s management in April 2008 and today he oversees all Sportradar’s business with sport rights holders, such as federations, associations, leagues, competitions and clubs. These businesses include the company’s Security Services, which he headed up from the day he started at Sportradar, as well as the new Federation Management Platform, a new suite of data-related products and services for sports governing bodies that enable them to manage rights portfolios and maximise their value. Andreas also manages the Licensing Department which handles all aspects of audio-visual and data rights.

Sharing his time between Munich and London, Andreas has grown the Security Services so that Sportradar is relied upon for monitoring, unparalleled analysis and expert intelligence by law enforcement agencies and police as well as sports federations, leagues and clubs worldwide. Prior to joining Sportradar, Andreas spent ten years working for the German Football Association (DFB) and the German Football League (DFL) in marketing and media licensing. He was also in charge of sports betting and was entrusted with setting-up and coordinating the Integrity program within German football in the wake of the Hoyzer Scandal of 2005.

 

Moderation: Ms. Claudia Neumann, Sports TV Reporter, Germany

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Deep-Dive 3 – Hall: TRAINING

Discussion: Creating Synergies in Reform Processes – Learning from sports


Leadership is about bringing together diverse groups of people to achieve a common goal. Best practices from sports can be great examples on how to successfully lead teams. In this workshop renowned and experienced Sports Functionaries will explore how learnings from Sports can help Sports Organisations build synergies, leverage influence and work as a global collective to address and resolve challenges that the world of sports faces today.

Mr. Filippo Lombardi, Former president and current member of Council of States of Switzerland, Chairman of 1er Hockey league Team Ambri

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Mr. Christian Savioz, CEO, evolution4

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Back in the 90s during my time as Director for the development of snowboarding, I met a few riders that shared with me that competing on such a high level on the ISF Snowboard World Pro Tour saved their life, as they had been entangled in alcohol and drug abuse; they had found a place to enjoy practicing a sport on a high level.

If a kid gives up after his 3rd try to walk, if a sportsman doesn’t train daily, if a businessman can’t accept to fail, the future ends up very quickly, way before being retired or enjoying success.

We are here to practice in order to progress in our life and finally we all learn from each other.

It always seems impossible until it has been done!

(Nelson Mandela)

Living up in the Swiss Alps, I have been attracted by snow-sports and had the pleasure to accompany Snowboarding from a grass roots level to the Olympic recognition in less than 10 years.

Working in the event business, I specialized in organizing concerts, shows, competitions, … in the city centers. I aim to bring spectacle where the spectators are and let them enjoy it.

Mr. Emanuel Medeiros, CEO, ICSS Europe

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Former European Professional Football Leagues CEO Emanuel Medeiros is CEO of ICSS Europe. A former FIFA Committee member on Club Football and UEFA Professional Football Strategy Council, Emanuel is part of the EU Expert Group on Good Governance in Sport, member of the Court of Arbitration for Sport and Portugal’s Ambassador for Sports Ethics.

Mr. Francesco Ricci Bitti, President, Association of Summer Olympic International Federations

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Good governance and high ethical standards are a must for sports organisations, just as they are a must for any other sector. The last months have clearly shown that this is a pressing topic. On behalf of its 28 international member federations, ASOIF has lead the process to establish governance indicators and assessment mechanisms and to promote their use across the different sports. The objective of this undertaking is to ensure that the state of governance within sports institutions can be readily assessed publicly and monitored on an ongoing basis. This is being done in an inclusive manner, taking into account best practices and using the most appropriate available tools so as to not only establish the right processes, but to promote and ensure a CULTURE OF GOVERNANCE within all sport federations.

Moderation: Mr. Rutger Koopmans, Independent Advisor and Non-Executive Director, Acting CFO at Vertical Biomass Corporation

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It is always fascinating to observe how winning teams are being shaped, in sports as well as in business. That always takes a lot of endurance, discipline and focus from everybody involved. At the same time, the only way to have sustainable (‘real’) success as a team is to share and protect strong positive values. Every team member must embrace these values and also make sure that (s)he lives by them. If they do their success story will go into the history books and the Halls of Fame. If they don’t, eternal shame will be their fate. It is therefore always up to the individual and the collective responsibility to chose their own destiny in this respect.

Rutger Koopmans (1958, Heerlen, Netherlands) studied Law, Political Science at Leiden University and Business Administration Erasmus University Rotterdam and the University of Rochester (NY), USA.

Rutger Koopmans worked for 26 years in banking and insurance both in The Netherlands as well as abroad (London, New York) with Mees Pierson NV (Bank Mees & Hope) and subsequently ING Group, where he held several senior management positions. He has extensive experience with international finance and project finance.

He is currently CEO of Biomass Feedstock Holding BV (www.biomassfeedstock.bio) and partner of a consultancy firm (KVS Connect BV). In addition, he holds various board positions for (inter)national companies.

Rutger Koopmans is a recipient of the 2007 “Ethics in Business Award” of the International Association of Human Values as well as a recipient of the 2008 Leadership Award of the Johan Cruyff Institute for Sport Studies.

Rutger Koopmans is living in Amsterdam and is married with three children

15.40 – 16.00: Break

16.00- 16.50 Ethics in Sports Awards

Keynote Speech:

Sri Sri Ravi Shankar, Founder, World Forum for Ethics in Business

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Sri Sri Ravi Shankar is a humanitarian and an ambassador of peace and human values. Through his life and work, Sri Sri has inspired millions around the world with a vision of a stress-free, violence-free world. He has developed courses that provide techniques and tools to live a deeper, more joyous life and he has established nonprofit organizations that recognize a common human identity above the boundaries of race, nationality, and religion.

Sri Sri and his organizations are engaged in reform and conflict resolution initiatives around the world. In his work Sri Sri Ravi Shankar recognizes the vital importance of the human factor, culture and mindset in reform processes. With the World Forum for Ethics in Business he has institutionalized a body which aims to bring about transformation through a multi-stakeholder approach to ethics, good governance and transparency in the world of business and sport.

In June 2015, Sri Sri travelled to Havana where he initiated a dialogue with FARC Peace Delegation inviting them to embrace the principles of nonviolence of Mahatma Gandhi. Following this discussion, in July 2015, FARC declared unilateral ceasefire. On 26th September 2016 Sri Sri  is invited by the Government of Colombia to be present during the historic peace treaty.

Felicitators:

Mr. Milind Pendharkar, Chief Financial Officer, American Express Saudi Arabia

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Is the mental power the last unused resource in today’s “sports-fight” for success? And if so; how can one successfully access one’s full mental potential: learning from the best.)

Particularly in sports, it is difficult to differentiate between players based on talent, power or stamina. Every team and all players work and practice hard. Success invariably boils down to temperament and mental strength – for instance in a penalty shoot-out in a football game. How to maintain focus, not get stressed, not lose nerve and deliver – are certainly key elements of the mind game. In this deep-dive session we will look into the experiences of some of the experts in their respective sports.

Mr. Milind V. Pendharkar has a long and successful career in finance and business management, more than 30 years of experience, a major portion of it is with American Express Middle East/ Saudi Arabia in all-round financial management. He received his education from Commerce Graduate (Mumbai, India), ACA (India), ACMA (UK) and MBA at Sheffield Hallam university (UK). Mr. Pendharkar has been working as chief financial officer & head of operations at American Express Saudi Arabia since 2001. Also, he is a faculty of Art of Living since 2004.

Moreover, Mr. Milind V. Pendharkar is a president of the board in Indian Embassy in Saudi Arabia and has been overseeing ten Indian Community Schools with over 50,000 students since 2010.

Mr. Peter Marti, CEO, Marti Communications, Advisory Committee Member, World Forum for Ethics in Business

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How to manage brand communication in an ethical environment ? What means the Internet and the Social Media for your business reputation ? The consumer has taken over the corporate governance. Companies must communicate in the future not only with journalists and financial analysts, but also with consumers. Watch out when a platform like e.g. www.change.org starts a petition against your brand and your company. Prepare and manage the new risks in consumer communications over the internet. Leaders cannot lead and win when hiding informations or communicating just half of the reality.

Peter Marti has studied communications in Switzerland and in the USA. After a career as a communications consultant, he became President & CEO of Ogilvy group in Switzerland and was head of small countries of the Ogily European network. Later he founded his own communication company in Zurich/Switzerland. He is a member of the Swiss Advertising Association and he was a member of the Art Directors Club in Switzerland.

Peter Marti was elected as „Advertiser of the year“ and won several awards at international communication festivals. During his career, he worked for some major NGO’s such as the World Wildlife Fund, Green Cross International and the Red Cross and also some foundations like the Kantha Bopha Foundation in Cambodia, the “Foundation pour la Formation Hoteliere”and the Dr. Rau Foundation have mandated Peter Marti and his team with their brand reputation work.

Today he is strongly involved in brand reputation development for mid­-sized and bigger global companies. He leads Corpo­rate Social Responsibility programs for these companies and is handling their internal and external communications.

Mr. Ewald Poeran, Managing Director, World Forum for Ethics in Business

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Ewald Krishna Poeran was born in 1967 in Paramaribo, Surinam.

As a trainer of the APEX course (Achieving Personal Excellence), he has given trainings on stress management and corporate social responsibility to managers of various companies, such as Shell, ANWB, and the tax ministry in the Netherlands. Mr. Poeran has also been since 2006 a Director of the International Business & Leadership Symposium and organized several high-level conferences such as the International Conference “Living Values – A Call to Action” in Amsterdam in 2000 and the Interfaith Conference in The Hague. His work has also involved cooperation with the International Court of Justice and the International Criminal Tribunal for the former Yugoslavia in The Hague.

Since 2001 as President of the International Association for Human Values (IAHV) Netherlands. He is also the CEO of Shankara Europe Holding BV. Previously, Mr. Poeran served in several position in the IT-field and as an officer in the Dutch army.

Moderation:


Moderation: Mr. Ali Aslan, TV Host and Journalist, Germany

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Ali Aslan is a seasoned television presenter and journalist. He has worked for global news networks such as CNN, ABC News, Channel News Asia and Deutsche Welle TV, where he hosted the international talk show “Quadriga“.

In addition to his distinguished career in journalism, Aslan has also served as a Policy and Media Advisor to the German government, including the Foreign Office.

Aslan holds an M.A. in Journalism and a Master of International Affairs from Columbia University. He received his B.A. in International Politics from Georgetown University.

16.50- 17.30: Conclusions

Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business

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Given the immense importance sports have gained in today’s society, a focus on true sportsmanship and the discussion on ethics in sports have become more relevant than ever.

Rajita is a humanitarian, an educationist, a writer, a leadership guide and a global leader. She is the President of the World Forum for Ethics in Business and a Board member in a number of non-governmental organizations at a national and international level.

She helps organizations globally to achieve excellence in governance, finance & administration. She is committed to create global advocacy to inspire individuals and corporations to embrace an ethical way of life. She has been instrumental in leading a number of action-oriented initiatives towards this goal.

Apart from global responsibility of WFEB, her key current projects include the launch of the prestigious Sri Sri University in India, global design & roll out of TLEX & overseeing the administration of over 100 educational institutions. Her expertise lies in leading large, multicultural, multi country, diverse teams to unleash their full potential and fulfil their vision.

She travels the world addressing various international fora to advocate the message of excellence, ethics and human values. Before committing her life to society 3 years ago, Rajita was a banker for 18 years with Citi. She held many international leadership positions in her career, last of which was Asia Pacific Head for Customer Advocacy & Training for the Retail Assets Business. Considered an expert in her field, she designed 85 management exercises and learning tools released in a book Focus Forward.

She has won 17 awards for professional excellence in her field and has clocked over 1 million man-hours in training and development of over 100,000 participants.

Mr. Alexander Koch, Deputy Head of Communications, FIFA

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In the past, we used to deal primarily with organisational matters – today, our focus is increasingly shifting to other issues, such as ethics, human rights, the protection of the environment and sustainability. I wholeheartedly welcome this change and appreciate that it is making my work even more interesting.

Alexander Koch was born in Bremen 1967. His life was marked since early childhood through sport.

He rowed at the World Championships and the Olympic Games in 1992 for Switzerland and his career is from the outset closely linked to the sport. In 1995 he started at the ISL Worldwide in the athletics department and directed, inter alia, the local office for the 1999 World Championships in Seville.

Since 2000 Alexander Koch works for football, first in marketing, where he, among other things was responsible for the marketing program of the 2006 FIFA World Cup in Germany, and since 2006 in the communications department of FIFA as Deputy Head of Corporate Communications.

Mr. Ewald Poeran, Managing Director, World Forum for Ethics in Business

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Ewald Krishna Poeran was born in 1967 in Paramaribo, Surinam.

As a trainer of the APEX course (Achieving Personal Excellence), he has given trainings on stress management and corporate social responsibility to managers of various companies, such as Shell, ANWB, and the tax ministry in the Netherlands. Mr. Poeran has also been since 2006 a Director of the International Business & Leadership Symposium and organized several high-level conferences such as the International Conference “Living Values – A Call to Action” in Amsterdam in 2000 and the Interfaith Conference in The Hague. His work has also involved cooperation with the International Court of Justice and the International Criminal Tribunal for the former Yugoslavia in The Hague.

Since 2001 as President of the International Association for Human Values (IAHV) Netherlands. He is also the CEO of Shankara Europe Holding BV. Previously, Mr. Poeran served in several position in the IT-field and as an officer in the Dutch army.

17.30- 18.30: Aperitif with Penalty Challenge

Ms. Seraina Friedli, Goalkeeper, Switzerland

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Moderation: Mr. Andreas Förster, Managing Partner, Albert und Förster Consulting

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The World Summit on Ethics & Leadership in Sports opens an exciting space for discussion, exchange and focus on the deeper values that sports can foster in us. This is a great opportunity.

Andreas was born and raised in Germany and has been a passionate athlete and also a great sports enthusiast all his life. He is the CEO and founder of Albert und Förster Unternehmerberatung, a consulting business and incubator for social media and tech start-ups in Berlin. As a holistic high performance coach and consultant he has worked with people and businesses all over the globe.

18.30: End

Recognising sustainable success

Announcement of Ethics in Sports Award Winners 2016

2nd World Summit on Ethics & Leadership in Sports confers Ethics in Sports Award

Solar Impulse, the FC Basel leadership team and UN’s Peace and Sports Ambassador Wilfried Lemke were the recipients of the award that was presented at the Home of FIFA in Zurich

In a moving ceremony, the audience applauded the winners in the category ‘Outstanding Organization’, Solar Impulse. Through their record-breaking solo flight of five days and fives nights without fuel from Nagoya to Hawaii and the long-term persistence to achieve this goal, Solar Impulse has at all times put their message and motivation for the bigger organizational goal at the forefront and impressively role-modeled the diverse values of sportsmanship. Mr. Wilfried Lemke, Special Adviser to the United Nations Secretary-General on Sport for Development and Peace was the recipient of the Ethics in Sports Award in the category ‘Outstanding Individual’ for his outstanding contributions in promoting the use of sports as a unifying tool for peace in the world and his initiatives to set-up projects in conflict zones that give hope and relief to the underprivileged and war-torn. The 2016 Ethics in Sports Award in the category ‘Outstanding Teamwork’ went to the leadership team of the Swiss football club FC Basel for its value-based leadership style of the Management and Board of Administration of the FC Basel and its impact on the sustainable success of the Club.

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Please contact: cirstin.ehlers@wfeb.org

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